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03 Jul 2022
TikTok has partnered with INJAZ, the non-profit organization for education and training in workforce readiness, financial literacy, and entrepreneurship across the Arab world. INJAZ, 2020 TAKREEM Foundation Laureate for the Excellence in Education category, works to inspire and prepare a generation of Arab youth to utilize their natural talent, inspiration, passion, and determination, in order to become the business leaders and entrepreneurs of tomorrow. INJAZ equips millions of Arab youths to drive the economies of the Arab world forward, through training in workforce readiness, entrepreneurship, and financial literacy. NJAZ Al-Arab implements a wide array of youth empowerment programs delivered directly to classrooms, providing students with opportunities to learn from the volunteers’ real-world experience while also benefitting from associated networking and mentorship opportunities. The partnership, which was launched in May 2022, aims to raise awareness of the Future Jobs Initiative program. The collaboration will see TikTok leverage its community to empower the region’s youth by preparing them for future jobs in the fields of artificial intelligence, product development, green economy, and people and culture, among others. The short-form video platform has brought together experts from companies such as Microsoft, McKinsey and MetLife to create a series of informative and easily digestible videos that will be available on TikTok. These experts will share their personal journeys and insights, aiming to inspire young people to pursue future jobs that are currently growing in demand. Fifty-one percent of MENA youth feel that they lack the work experience necessary to find employment. Yet, by 2040, an estimated 127 million young Arabs are expected to join the MENA workforce, according to a recent study conducted in collaboration with Oliver Wyman, said Akef Al-Aqrabawi, president and CEO, INJAZ Al-Arab. The non-profit is “committed to enabling the next generation of entrepreneurs,” and the partnership with TikTok will enable INJAZ “to connect directly with today’s youth, providing them with the knowledge needed to navigate their futures,” he added.