Beginning his career in 1988, Pierre has amassed over 3 decades of experience at the helm of the Middle East’s largest Media Representation Group, as an inspirational figurehead committed to the evolution of the media and advertising industry. Taking charge as CEO in 2007, he became Choueiri Group’s Chairman and CEO in 2010, when the region was initially being introduced to digital. His leadership is credited with countless achievements, including the formation of the Group’s digital arm “DMS” in 2011, as well as its rise to becoming the largest independent digital entity in the Arab world. Aligned with the Group’s values, Pierre delivers on the trust of the Group’s stakeholders and partnerships, leveraging an exceptional team of professionals, perpetual innovation and resources to elevate regional brands, their engagement with audiences, and their connection with consumers. Today, the Group’s companies serve as the exclusive media representatives for 9 satellite and 2 terrestrial television stations, 7 print titles, 11 radio stations, 40+ web portals along with their apps, the largest outdoor signs network in the UAE, along with a host of premium experiential marketing opportunities. Recognized for his contributions to marketing communications across MENA, Pierre is the recipient of the 2012 MENA Cristal Festival’s “Media Man of the Year” award, the 2017 Dubai Lynx “Advertising Person of the Year” award, as well as an Honorary Doctorate Degree in Humane Letters by the Lebanese American University in Beirut in 2018. He currently serves on the Board of University Paris II as well as on the Board of the École Supérieure de Commerce de Paris in the UAE. He was also most recently awarded the ‘Bunyan Award for Excellence in Leadership and Entrepreneurship’ by HH Sheikh Nahayan bin Mabarak Al Nahayan.