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Jean Traboulsi - Lebanon

After five years of experience in journalism and audiovisual communication in Lebanon—where he co-headed the Sports Department at LBC—Jean moved to Dubai in 1989 to join Leo Burnett. There, he worked on the motorsports Middle East activation program for Philip Morris (Formula 1, Moto GP, and WRC), managing communications for the Marlboro Toyota ME and Ford WRC ME teams, with lead driver Mohammed Ben Sulayem. He was also a founding member of the UAE Desert Challenge, the region’s most grueling cross-country rally, and served on its organizing committee. Jean later managed the Leo Burnett office in Cairo for nearly three years before taking on major roles within the Groupe, including heading the UAE office and leading regional assignments for blue-chip brands such as Emirates Group, Citibank, and General Motors. After serving for six years as Chief Marketing Officer of Bank Audi Group, he now leads the Power of One team at Publicis Groupe for Stellantis MEA. Jean holds a bachelor’s degree in Law and Political Science from St. Joseph University in Beirut.