With over two decades of experience in Business Management, Strategy, Entrepreneurship, Banking, and Finance, she has honed her expertise in Strategic Business, Operations Management, and Business Development. Her educational background includes a Double Executive MBA from ESCP Europe & ESA Beirut in 2015 and a BA in Finance from St. Joseph University in Lebanon in 1998, Executive Management program from Insead university in France in 2009.

Currently, she serves as the group Executive Business Consultant for Ali Hejeij Group, managing projects with a focus on Business Strategy, Research & Business Planning, Advisory Services, Brand Positioning & Marketing Strategy, and Operational Planning & Structure. She has a proven track record of successfully leading business launches and optimizing operational efficiency.