Listed as one of the top 50 women in Egypt for 2016, Ghada Hammouda has over 30 years of experience in marketing consultancy, conflict resolution and strategic business planning. She is also a community development activist.

Before joining Qalaa Holdings as the Chief Marketing Officer and Head of Marketing Communications, she was a senior executive and consultant for top firms such as IBM, AT&T International, Procter & Gamble, and a several others. She is an SME Mentor at Endeavor, as well as the Chair of Advancement Committee at Cairo American College.

A vocal advocate and frequent speaker on issues related to responsible investing, crisis communication, sustainability, gender equality, youth empowerment and education, she has always been active in community development. Ghada graduated from the American University in Cairo with a BA in Business Administration and Mass Communication. She holds a Law Degree from Cairo University.